I’m Rickard — documenting practical ways to build online income alongside a busy life.
Here you’ll find the tools and shortcuts I wish I had: real tests, clear steps, and honest lessons from experiments with digital products, print on demand, affiliate marketing, smart AI tools, and more.
The goal?
More time.
More freedom.
And a life you truly own.
No spam. No hype. Just real experiments, lessons, and results from The Exit Lab.
Hamster Wheel Exit is built on 12 simple rules for digital freedom.
No hustle. No fluff. Just real experiments and honest work.
I’m testing online ventures and income streams to figure out what actually works—and what’s just noise.
Along the way, I share simple, actionable tips to help you take control of your time, money, and future—without the overwhelm.
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I wanted more time to write. You might want more time to paint, travel, or just be with your family. Whatever your dream might look like, Hamster Wheel Exit is where you’ll find the tools to get there.
In this part, we will write about what makes your business unique and the value people get from using your products or services over competitors.
