Hamster Wheel Exit:
To Begin a Brave New Chapter

If you’ve ever felt stuck in the hamster wheel, you’re not alone.

I’m Rickard — documenting practical ways to build online income alongside a busy life.

Here you’ll find practical tools, shortcuts, and lessons tested through real online projects  grounded in theory, proven in practice.

From digital products and print on demand to affiliate marketing, smart AI tools, and more.

 

The goal?

More time. 

More freedom. 

And a life you truly own.

No spam. No hype. Just real experiments, lessons, and results from the ExitLab.

How I'm Building my exit from the Hamster Wheel

Behind Hamster Wheel Exit are twelve principles that help me stay focused on freedom, creativity, and slow, steady progress. 

No experts, no shortcuts – just clarity, honesty, and experiments that fit a busy life.

Read the full manifesto

The ExitLab's First Project:

Print On Demand

For decades, I’ve had t-shirt designs living rent-free in my head. 

Sketches, concepts, and several questionable attempts to express my dark, weird humor — part punk, part social critique, but still somehow optimistic, and always with a big, stubborn heart.

None of them made it past “someday”, of course. 

(And maybe they never should. But who cares? I’ve got steam to blow off, and turning those questionable ideas into t-shirts is cheaper than therapy;)

Well… turns out “someday” finally showed up.

This first ExitLab project is me finally giving print-on-demand a real shot. 

Maybe I’m late to the party and the market’s already saturated.

Or maybe — just maybe — a bit of my infamous stubbornness can cut through all that noise.

We’ll see.

THE EXITLAB
— Want to follow the experiments?

Step Into the exitlab
- Your Guide To Escaping
The Hamster Wheel

In the ExitLab, I’m testing online ventures and income streams the honest way — no experts, no shortcuts, no glossy success stories. Just real experiments, real mistakes, and real progress.

If you want the behind-the-scenes details (the stuff I don’t always share on the blog), plus simple, practical insights to help you build your own exit from the hamster wheel  this is where it happens.

Fresh updates every two weeks.

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Fresh From The Keyboard!

My Latest Blog Posts

Check out my newest posts.

The rest you’ll find on the Blog page here.

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Relaxed hamster in a rocking chair in the Hamster Wheel Exit logo, representing a life beyond the hamster wheel.
Boat in ice, symbolizing feeling stuck in life, a new post for Hamster Wheel Exit.

Nothing is wrong - and that's the problem

You’re paying the bills. Life works. And yet, nothing really moves. This week’s post is about passivity, stress, and why getting by can slowly become the problem.

A lingon berry in the winter, symbolizing how one build mental endurance through exposure and repetition.

How Repetition Builds Mental Endurance

This text explores how repeated actions slowly retrain the brain. Not through motivation, but through exposure, repetition, and very small steps taken over time.

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