Hamster Wheel Exit

For you who never quite felt made for a 9-to-5

Practical experiments in building online income and freedom.

If you’ve ever felt stuck in the hamster wheel, you’re not alone.

I’m Rickard — building my way out and documenting everything.

Here you’ll find tools, ideas, and lessons tested through real online projects — from digital products and print-on-demand to affiliate marketing, smart AI tools, and more.

The goal?

More time.
More freedom.
A life you actually own.

Click to Join!

No spam. No hype. Just real experiments, lessons, and results from the ExitLab.

How I'm Building my exit from the Hamster Wheel

Behind Hamster Wheel Exit are twelve principles that help me stay focused on freedom, creativity, and slow, steady progress. 

No experts, no shortcuts – just clarity, honesty, and experiments that fit a busy life.

→ Read the full manifesto

The ExitLab's Second Project:

Human-First AI

The second ExitLab project explores something I’ve been thinking a lot about lately:

How do we use AI without losing the human part in the process?

Over the coming months, I’ll be experimenting with writing, publishing, creative workflows and digital tools — while documenting what works, what doesn’t, and what still feels genuinely human underneath it all.

No hype.
No guru promises.

Just experimentation, publishing and honest lessons along the way.

Explore Project #2
THE EXITLAB
— Want to follow the experiments?

Step Into the exitlab
- Your Guide To Escaping
The Hamster Wheel

In the ExitLab, I’m testing online ventures and income streams the honest way — no experts, no shortcuts, no glossy success stories. Just real experiments, real mistakes, and real progress.

If you want the behind-the-scenes details (the stuff I don’t always share on the blog), plus simple, practical insights to help you build your own exit from the hamster wheel — this is where it happens.

Fresh updates every two weeks.

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Fresh From The Keyboard!

Relaxed hamster in a rocking chair in the Hamster Wheel Exit logo, representing a life beyond the hamster wheel.

My Latest Blog Posts

Check out my newest posts.

The rest you’ll find on the Blog page here.

If you find something you like, please don’t forget to like, comment and share. Your support would mean a lot!

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